How did TOTESFORYOUU begin? Let's go back to the start...
TFY began in one of the most uncertain times in April 2020, during the first UK lockdown. I had just finished my A-Level exams and, truthfully, had no idea what I wanted to do next. I was working part-time in a supermarket, trying to figure things out, when a simple idea came to me: what if I started hand-embroidering designs onto tote bags?
With £25, I ordered a few supplies and got to work. I shared the process on TikTok, and to my surprise, the response was incredible. So many people supported the idea and wanted to see this small business grow. That encouragement gave me the confidence to keep going.
By June 2020, I launched a website and began expanding the brand from my bedroom. I quit my supermarket job, invested in an embroidery machine, moved into a small studio, and started designing a wider range of products — all while continuing to document the journey online.
Now, five years later, TFY is everything I once dreamed of. Every product is still designed by me (which I absolutely love!), and orders are lovingly packaged by hand with the help of my amazing friends and family. We’ve grown, but the heart of TFY has stayed the same: thoughtful, original designs created with care, from concept to packaging.
Thank you for being part of the journey.